Websites are your businesses virtual storefront.
Potential customers are much more willing to walk through your virtual doors than your physical doors, this is why it is imperative that your website contains accurate, up-to-date information.
Before ever stepping foot into your business, potential customers will search the Internet for your website. They want to get a feel for what your business stands for and whether or not it will be worth their time to visit your actual building.
In order to foster this transition from the virtual to reality, you must demonstrate to your customer that you care about your website, and put time in it. This will also create a stronger bond between you and your potential customer, because they will know more about your business and understand that you truly care about providing them with the best possible experience.
Consistently updating your website by adding fresh, entertaining content is the best way to connect with new customers. This will also help your website become more search engine friendly-do not be discouraged if you results do not come overnight, good SEO takes time, as well as a lot of effort.
Much like how an appealing storefront can attract customers the traditional way, an appealing website can do the same.
To continue this analogy, let’s say, that you find the perfect location for your business. The only problem is that it is rundown, the windows are broken, and the doors are… well what doors. But you see the diamond in the rough, and invest your time, money, and hard work to fix it up and make it look like you envisioned. Because of all these updates and renovations you did, customers are coming in from the streets because they like the way your store looks.
Now imagine this same scenario, only virtually. Instead of starting with a structure that is already there, you are starting completely fresh with a blank canvas. Your website needs to reflect what your business does, what people will expect if they were to enter your business, and it must provide a positive first impression. It must be a pleasure to read, extremely user friendly, and visually appealing. If you take all these factors into account you will start to notice more people wandering into your store because they like what they saw on your website.
To promote your business you would invest in advertising to get the word out about what you do, where you are, and how you do it. Updating your website content and making it fresh and entertaining is the equivalent to that. When done right the results can be amazing, and will reflect by the rise in customers.
You wouldn’t cut costs when updating your physical business, so why would you do so when creating your virtual business. Having a website is not enough, and if done right, you can maintain and satisfy customers for years.